Power to Convert Building Society
Power to Convert – a unique software that saves substantial marketing time and budgets by automating the key areas of online banking customer attraction, acquisition and retention.
89% of building societies are under performing online
Leakage is one of the biggest issues facing building societies online – attracting customers but not managing to retain them. Research shows that 89% of building societies are underperforming online at a serious cost to their marketing budgets.
An automated solution plugging revenue leaks
Marketing software developer RealMarketFinder.com has created its unique analysis software Power to Convert to directly address the leakage of financial services marketing revenues. Power to Convert’s automated predictive solutions pinpoint the greatest opportunities to turn visitors into customers and leads.
Answering critical questions
- Where should we invest online to have the greatest impact?
Automatically identifies actions to improve customer acquisition and retention rates
- What activity and stats are critical and what should we monitor?
Access to expertise in online retail banking to identify the right online KPIs to monitor to maximise online applications and lead generation
- How do we compare to benchmarks?
Accurate and automated tools to rate your societies online activity against the benchmark
- How can we reduce time sourcing KPI updates from a wide range of online analytics and internal systems to monitor our conversions?
Creates one online KPI dashboard to graphically report on your critical conversion data using just one login.
Pinpoints opportunities for customer conversions
Power to Convert pinpoints where the greatest opportunities lie to plug revenue leaks and increase conversions.
Building societies can quickly and at a greatly reduced cost, understand where to improve or tweak their website to achieve the greatest impact on customer acquisition, retention and cross selling.
Identifying the relevant KPIs and benchmarking for building societies
Power to Convert is a proprietary software that rates a building society under 100 distinct conversion indicators, all of which directly impact on a website’s ability to generate business applications and customer leads. Combined with industry benchmarks, this automated detailed analysis allows Power to Convert to identify a building societies critical KPIs. They can then quickly understand where best to focus resources online to achieve the greatest impact to increase customers and maximise marketing spend.
60% time saving
Already users of Power to Convert report up to a 60% saving in time previously spent on sourcing management information on website performance when using this new software. The efficiencies achieved by Power to Convert show that smaller companies can save up to five times their annual subscription while larger organisations can get considerably greater economies of scale from the software.
Quick and easy
The Power to Convert dashboard constantly monitors the most important KPIs and suggest actions to be taken to maximise business opportunities and address any identified potential problems. Such actions might include A/B testing of different versions of an underperforming landing page or to zero-in on marketing initiatives or campaigns that are delivering higher than normal conversions. Allowing the business to quickly capture insight and repeat what works. Power to Convert wins business by helping building societies win business. Think of us as part of your marketing and sales team.