8 conversion killers to avoid
Just one feature on your website can be the difference between whether a visitor abandons a task or continues to convert into a customer.
A distorted image, a button in blue rather than red and the ability to work on a mobile device all impact on the amount of business you generate directly online. Here are just some of the features that can have a negative impact on conversion rates.
Conversion killers to be avoided:
- Poor in-site search
- Checkout or application process too long or poorly set up
- Limited options (including payment)
- Hard to use via a mobile device
- Poor navigation
- Poor product descriptions and images
- Wrong colours
- Engagement on site
Making the right tweaks to your website, without a complete website overhaul, can have an immediate impact on conversions and in our experience, increase conversions by up to 3% in just 10 days.