5 incredibly easy ways to cut time monitoring online performance
Get in the driving seat and cut the time monitoring online performance by 60%
The fact is, we spend too much time trying to dig out information to tell us what is happening in all our various online channels.
We all love knowing what is working, what needs attention and what is just not worth the effort. But drilling down through a sea of data to pick out the crucial insights is not easy and is definitely getting far more time consuming and complex. Here are five tips to avoid the analytics backache.
1) Don’t get tangled-up in the data web
One of the greatest temptations when you start to dig into your analytics is getting side tracked. Keep focused and don’t allow yourself to be distracted by data that you don’t need at that moment in time. Get the information you need and get out. Then put a day in your diary when you will allow yourself to spend more time delving deeper if you need to. Unless of course something unexpected happens and you need to get stuck in to find out more.
2) List the data sources you are going to find
Write a list of what it is you want to review or discover. Beside each item on that list, set out bullet points for data or information you are going to need to answer your query. Only when you have finished the list should you start to review the data. The temptation for the more impatient amongst us is to write the first item and then open up the relevant package. If you do the list first you will keep the bigger picture of what you want to find out front of mind and won’t get distracted by what you find in each set of analytics.
3) Set a time limit
Set a time limit and stick to it. This adds an element of fun (maybe we are a bit sad), to try and get all the data you want before the time limit is up. It certainly stops you from straying into less critical information and burning up loads of extra hours
4) Create a template
If you are reporting to your colleagues or senior managers agree a set of headings you will report on before you start. Then everyone knows what they are going to get and you don’t get asked for random information on an ongoing basis. This doesn’t mean you won’t add extras as you see fit, but will allow you to have some structure and parameters to work towards.
5) Set up a dashboard
Opening up multiple analytics packages with a different login for each is time consuming and tedious. Not to mention getting your head around the different reporting options and navigation. An alternative is to create a dashboard where you can use just one login to display automatically the key information you need. Ideally use a dashboard that allows you to create graphics to display the data.
Careful what you wish for
The old adage “be careful what you wish for, you might just get it” is true when it comes to monitoring online performance. We can now find out what is paying off, but not without a lot of digging and time.
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